Material Girl Collection by Madonna and Lola

Kelly Osbourne modelling the new Material Girl collection

Madonna and daughter Lourdes, better known as Lola, have released their new, jointly-created Material Girl collection for Fall 2011.

The fashion line draws inspiration from 14-year-old Lola's favourite designers, bands and icon's (including her mother!) and celebrated it's first anniversary last month.

The collection – fronted by spokesmodel Kelly Osbourne and sold exclusively at Macys – includes clothing, bags, shoes and the Material Girl Beauty line.

Madonna and Lola said they were thrilled to have Kelly on board for the launch of the Fall 2011 collection.

Kelly said: "I love being part of a brand for girls and having the opportunity to work with Lola who has an amazing fashion instinct. Added to that is the fact that Madonna has been a big influence on my style over the years."